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  • Take 01: Jurassic Park (1993)

    Mike Salisbury, graphic designer and branding guru, discusses creating the logo for the Jurassic Park, one of the most recognisable logos ever designed. It's the face of a behemoth franchise that has made over 3$ billion (and counting) on movies alone. California based Salisbury is the man behind an incredible amount of famous work, from art directing PlayboyRolling Stone and Surfer magazines to devising super-famous global campaigns for Levi’s and VW. He was also in many ways responsible for making Michael Jackson a cultural icon. More importantly for our discussions here, Salisbury has also been working in the movies for a very long time. His creative has touched such small unknown productions as AliensApocalypse NowBasic InstinctStar WarsRaiders of the Lost Ark and countless more.

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